Date: Sunday, May 20th, 2012
RE: Your Marketing Success

Dear Doctor:

Let me ask you a simple question... How did YOU first hear about chiropractic care?

I’m guessing it wasn’t through a newspaper ad or a direct mail piece. It was probably because someone else told you about it (perhaps even shared their experiences) and convinced you to give it a try...

It's All About RELATIONSHIP

The fact is, that direct-mail, newspaper ads, and so-called "advertorials" will never bring in the kind of long-term patient you are looking for.

We all know that there are people out there who just love to waste your time and those "traditional" marketing approaches only attract the tire-kickers, window-shoppers, and bargain-hunters

There is no more powerful way to spread the word about the miracle of chiropractic care than having a team of “evangelists” telling everyone they know about what YOU have done for THEM.

The truth is that the future of all marketing is based on building COMMUNITY....

If you're like most chiropractors, you've built your practice around total wellness. That means that it is critical for you to establish a RELATIONSHIP with your patients. Your marketing should reflect that approach.

You need to energize your patient base and build a sense of community with them so that they are excited and enthusiastic about telling their friends, neighbors, family, and colleagues about YOU.

But it needs to be automatic because you don’t need anything else to do.

Every chiropractor I know is trying to juggle running a business, attracting new patients, taking care of current patients, and never mind having a family... but it just seems that there just aren’t enough hours in the day to get everything done--and you absolutely do NOT need another thing on your endless “to-do” list!

Right?

Here’s great news: You have THE most powerful marketing formula in the history of human civilization at your fingertips right now; a combination of two elements so powerful that, if used properly, will act like a laser-guided-missile to attract new patients and grow your practice exponentially.

Here they are: YOUR CURRENT PATIENTS + THE INTERNET

So if you learned about chiropractic care through a referral, and everyone you know learned about chiropractic care through a referral, why in the world are you trying any other method to get the word out about your practice?

What that means is your website is only a part of the overall process to attract, educate, and maintain new patients. It's all about RELATIONSHIP marketing... building a community and connecting with prospects so that your site is a place that is fully integrated into their online life.

You need an overall Online Marketing Strategy that will accomplish that. In other words, your online marketing must be part of a SYSTEM that consistently and automatically attracts prospects to your practice by building relationships and community with your patients and prospects.

Want to know more? Just click on the form to the right and sign up for a free demo today!